Just because you are capable of posting hundreds of blog posts per month, does not mean you should. Anyone can write 3-blog posts a day and perhaps even make them all very interesting, humorous or informational. Nevertheless, if you blog too much and/or too often you will find that your viewership might become overwhelmed and no longer be interested. So, you are now wondering; just how much is too much blogging?
Well, you can blog once per day on a business blog and get away with it, much more than that and you may find your loyal readership becomes uninterested. I know this sounds weird, because if they were truly interested they would want more right? Yes, that is what you would expect, but in blogging that happens not to be the case. In fact, business blogs that blog every other day or 3-times per week seem to do as good or even better than those that have daily postings.
Most corporate communication blogs that deal with the customers realize that they must stay on message and with their branding strategy, diluting it with all sorts of off-topic comments and thoughts can actually hurt the company's marketing mission. After all, corporations spend big on putting forth a specific, simple message to the consumer, one which will resonate along a certain theme.
A small business person with a blog should not post too many blog posts too often because their customers are not expecting lots of blog posts. They are expecting interesting, unique and important information, but not all at once or at such a high frequency rate that they do not have time to read it all.
"Lance Winslow" - Online Blog Content Service. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/.
cheap phone sexIt has been said, arguably, that many of the very things that make blogging a 'natural' choice for affiliate promotions are what make blogging the wrong way to effectively market as an affiliate.
First of all, let's take on the very blogosphere itself. It's a crowded place. It is true that the blogosphere is filled with a variety of interests, and holds something for everyone, but in the midst of all that interest, it's increasingly hard to be found. Even the best, most prolific, and most dedicated bloggers take months and years to build a solid following. A blog is absolutely not the place to go for instant traffic.
The community aspect of blogging can be great, but couldn't it also be a bust? All that commenting and free-for-all outside commentary might work against you and discredit you. And you need to think about how valuable that following is. This will largely depend on your spectrum of product offerings. If you have a variety of products that a customer might want to come back for, or an upgradeable product suite, staying in touch with buyers could be a great thing. If your product is more of a one-time-only purchase, there's probably no recouping the time investment you will incur.
Content refreshment is one of the biggest recognized benefits of blogging. You can post quickly and easily everyday and thereby please those search engines and hungry blog-followers with new content. There's no denying that. But you need to think this throughhow much can you come up with to say about your products? Can you keep your products upfront on a blog? How many times can you spin it? And what is most important to note, what happens when your well of topics dries up? Those search engines and readers will be waiting for more, and you'll be grasping for new post ideas.
It's easy to get a blog started and keep it running for a few months, but Big Shot kind of income demands that you construct a more long-term plan. Theoretically a blog is a long-term prospect, but without something new to say, one can only live so long.
We also need to tackle the issue of being able to feature multiple products. This flies right in the face of the discussion we just had in the last chapter, doesn't it? By doing that, you're splitting apart your forces and taking the main focus away from your top-seeded efforts. You've created a marketplace of confusion, and you've made it hard to figure out what the rightsimplesolution is.
We also need to talk about blogs from a structural standpoint. Unless you can build your own blog (and even if you can this is tough...), blogs and templates do not allow for a high level of flexibility. There is a basic structure, and it is very hard to add the buttons and features in the places you need them to be. Consider, too, that sometimes the structure and design you've worked so hard for may be impacted (rearranged) by the length and amount of your postings.
Now this may sound like we're completely anti-blogging for affiliate programs, but that's simply not the case. Let's wrap this discussion up by looking at how a blog might still be a useful tool.
To Sum it all Up...
Blogs are not horrible things. They are not the bane of the affiliate. But there is too much about a blog that makes it unmanageable as a sole selling agent for affiliate products.
To be clear, we are not entirely against blogging. There is a place for those who enjoy it, and a usefulness that can certainly boost affiliate sales. But that place is secondary to the structure we've already outlined here. As are the sales that you will generate through a blog.
The distance that you get from a blog, even given their many advantages, is not worth the your investment of time and effort put forth; not from the standpoint of your primary selling tool. Rather, you would be better off relegating a blog to a secondary feeder-source of traffic and revenue.
It takes much constant, dedicated work to be a successful blogger and to maintain a blog consistently in the way that will net these benefits for you. Blogging is a lot of hard workand it never ends, or your income stream will. And plain and simply, that's just not what being a Big Shot affiliate is about. Being called a "Big Shot" affiliate marketer is not about working hard for your money, it's about working moderately hard for a few weeks, and then riding the coattails of your success. It's about minimum maintenance. And a blog is not that. Blogging is a way to make some money as an affiliate, but it's not the Big Shot way.
In conclusion, if you enjoy blogging, go for it! But don't make it the focus of your affiliate marketing plan.
Alex Alaska P. is an internet marketer who primarily promotes products & services related to generating site and blog traffic and viral list-building systems from the website: http://profit-now-at-this.com
Also consider checking out: http://thealexangroup-viralspiral.com/createwriteblog
small business web designUnless you've been hiding in a cave somewhere deep in the mountains, you've heard about the web log or "blog." If you've added a website to your business' marketing strategy, go ahead and take the next step and add a blog.
A website is most commonly a way for your potential clients to be introduced to your products or services. A blog takes the business relationship to the next level by encouraging a more personal connection between your business, your sales associates, your products or services, and the consumer.
Don't know what you'd say in your blog? Try this. Do a search for a product or service in your industry and add the term "blog." So, for example, if you are a real estate agent, do a web search for "real estate blogs."
Before jumping to the blogs, note how many blogs there are in your results. A hundred? A thousand? Probably many thousands, depending on your industry.
Now, select what looks like a promising blog and visit it. Examine the layout of the blog. See how it's different from a traditional website? Blogs are less formal than websites and are often have more text than you might usually see. The blogs are organized into "posts" which are then organized by date.
See the date on the blog? Most well-maintained blogs are updated at least once a week. Read the post. Did it give you an insight into that business's workings? Do you have an idea of the individual's personality? Take a client's perspective. Would you be more or less likely to work with this business or individual after reading their blog?
The beauty of a blog is that by providing additional, more personal information, your potential clients are in effect "pre-selling" themselves before they've ever seen your products.
A client is more likely to spend money with businesses and individuals they feel comfortable with. The blog is enabling this more personal and meaningful communication between you and your customers. Once you establish that connection, capitalize from it by selling them those powerful and effective products and services you've worked so hard to promote.
Darren Barkett has blogged for his business and ghost written blogs for many other industries. Some of these blogs have generated more visits than their parent website! Visit his website to learn more about blogging and other ways to market your websites. Make sure you sign up for his free SEO Tips and Tricks Newsletter. This teaches you everything you need to know to optimize your website for the search engines! Sign up at http://www.creative-emarketingsolutions.com
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