The ultimate goal of any blog marketing campaign is to have the blog go viral. Most people have seen the effects of a viral marketing campaign. The many YouTube videos that have made it big are a good example. But, to get a viral blog marketing campaign going, more luck combined with work is needed rather than the other way around. Ultimately, not thinking about it as a campaign and just letting something happen with a bit of a nudge is the best way to start a viral campaign, if it decides to work at all. It is what you do after it starts going viral that is most important.
The least of your concerns?
If a viral campaign starts to roll, traffic generation is the last thing that you'll need to think about. The numbers will likely be far more then you would have ever thought. What to do with the numbers is the question; and segmentation is the answer. If the numbers are high, the likelihood that they are all the same demographic is small. This means several different fronts for your blog marketing campaign. Start with the largest segment and follow it as it wains with a secondary push. This way all demographics will be covered.
Copies work too
Just because your blog marketing project didn't go viral doesn't mean that you can't ride the wave. All you're trying to do is grab traffic and then sell once you've got the visitor and that's it. Traffic is all about the numbers so who's to care where they come from.
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 51-page Report:
"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"
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