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Business Blogs Have Rev Limiters - Learn Your Subscribers Tolerance

Published Wednesday, December 3, 2008 by bloggerblognet4542 | E-mail this post

Just because you are capable of posting hundreds of blog posts per month, does not mean you should. Anyone can write 3-blog posts a day and perhaps even make them all very interesting, humorous or informational. Nevertheless, if you blog too much and/or too often you will find that your viewership might become overwhelmed and no longer be interested. So, you are now wondering; just how much is too much blogging?

Well, you can blog once per day on a business blog and get away with it, much more than that and you may find your loyal readership becomes uninterested. I know this sounds weird, because if they were truly interested they would want more right? Yes, that is what you would expect, but in blogging that happens not to be the case. In fact, business blogs that blog every other day or 3-times per week seem to do as good or even better than those that have daily postings.

Most corporate communication blogs that deal with the customers realize that they must stay on message and with their branding strategy, diluting it with all sorts of off-topic comments and thoughts can actually hurt the company's marketing mission. After all, corporations spend big on putting forth a specific, simple message to the consumer, one which will resonate along a certain theme.

A small business person with a blog should not post too many blog posts too often because their customers are not expecting lots of blog posts. They are expecting interesting, unique and important information, but not all at once or at such a high frequency rate that they do not have time to read it all.

"Lance Winslow" - Online Blog Content Service. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/.

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